How to Build Scalable AI & Digital COEs in India with Sansovi GCC

Global businesses are increasingly looking at India not just as an outsourcing hub but as a strategic destination for innovation and digital transformation. At the center of this shift lies the growing importance of AI and Digital Centers of Excellence (COEs) within Global Capability Centers (GCCs).

These COEs are the new engines of digital value, empowering enterprises to drive innovation, efficiency, and scalability across global operations. In this blog, we’ll explore how organizations can build scalable AI and digital COEs in India with the help of Sansovi’s advanced GCC model, tailored to the evolving needs of global enterprises.

What Is a Digital COE and Why Does It Matter?

A Digital Center of Excellence (COE) is a specialized unit within a GCC that focuses on high-impact digital capabilities such as:

• Artificial Intelligence (AI) and Machine Learning (ML)

• Data Analytics and Automation

• Cloud Engineering and DevOps

• Cybersecurity and Intelligent Operations

These COEs are designed to accelerate innovation, standardize digital practices, and drive enterprise transformation at scale.

As more enterprises transition from traditional shared services to digital-first models, building a scalable and agile GCC model becomes essential.

Why India is the Ideal Destination for Digital COEs

India has emerged as the top destination for GCC models due to its massive technology talent pool, strong digital ecosystem, and growing support from central and state governments. Factors driving this shift include:

• Access to skilled engineers, data scientists, and AI experts

• Competitive operational costs compared to other global locations

• Rapidly growing digital infrastructure

• Mature ecosystems in cities like Bengaluru, Hyderabad, Pune, and emerging Tier-2 hubs

India provides the perfect foundation for companies to deploy future-ready GCC solutions with embedded AI and digital capabilities.

The Sansovi Advantage: A Scalable GCC Model for AI & Digital COEs

At Sansovi, we have redefined the traditional GCC setup process with our GCC as a Service model. This model enables global organizations to set up, manage, and scale GCCs in India with ease  with a special focus on AI, automation, and digital excellence.

Here’s how Sansovi enables businesses to succeed with scalable AI and digital COEs:

1. Strategic COE Planning & GCC Model Design

Every successful COE starts with a clear strategy. Sansovi collaborates with your leadership team to:

• Define the COE’s digital focus areas

• Align with business objectives

• Develop a custom GCC model tailored to your organizational structure

• Identify scalable delivery and innovation frameworks

This ensures the COE is not just a technology unit but a strategic extension of your global operations.

2. Location Strategy & Setup Support

Choosing the right location is critical for talent access and long-term scalability. Sansovi helps companies assess and select the best Indian cities for their GCC models in India, including:

• Bengaluru

• Hyderabad

• Pune

• Chennai

• NCR (Noida, Gurgaon)

• Tier-2 cities like Ahmedabad, Kochi, and Jaipur

We handle everything from real estate to infrastructure, helping you go live faster and with full operational readiness.

3. Talent Acquisition & Workforce Scaling

The success of any COE depends on people. Sansovi provides integrated talent acquisition solutions, enabling companies to:

• Hire skilled AI, data science, and digital engineering professionals

• Build high-performance cross-functional teams

• Use structured hiring frameworks to attract top talent

• Implement upskilling programs to future-proof capabilities

With access to India’s deep tech talent pool, Sansovi ensures your COE scales efficiently and sustainably.

4. End-to-End GCC Solutions for Technology Enablement

Digital COEs require advanced infrastructure to support AI models, data analytics, cloud applications, and real-time collaboration. Sansovi provides full-stack GCC solutions that include:

• High-speed network and compute infrastructure

• Secure cloud environments (AWS, Azure, GCP)

• DevOps toolchains and automation platforms

• Cybersecurity protocols and governance frameworks

These digital building blocks accelerate delivery and empower teams to focus on innovation.

5. Compliance, HR, and Operational Excellence

Operating a GCC in India requires navigating regulatory and operational complexities. Sansovi simplifies this with:

• Legal entity setup and hosted GCC models

• HR, payroll, and employee benefits management

• Taxation, statutory compliance, and labor laws

• Standardized operating procedures and delivery governance

With our managed services, your team can stay focused on business outcomes while we handle backend complexity.

6. Innovation-Driven Culture and Continuous Learning

Sansovi’s GCC model fosters an innovation-first mindset. We provide:

• Access to internal innovation labs and R&D environments

• Digital learning platforms for AI, ML, data science, and cloud

• Frameworks for agile delivery and experimentation

• Cross-functional collaboration tools for global alignment

This positions your COE as a long-term innovation partner — not just an execution center.

Key Business Outcomes of Sansovi’s GCC Model

Companies that build their AI & digital COEs through Sansovi experience tangible business results:

Scalable Innovation – Build and deploy new digital solutions faster across the enterprise.

AI-Powered Efficiency – Automate manual processes and unlock data-driven decision-making at scale.

Global Standardization – Ensure consistent processes and technologies across regions and functions.

Operational Compliance – Stay compliant with Indian regulations and global standards.

Talent Excellence – Attract, retain, and develop the best digital talent in India.

Use Case Example: A Leading Retail Tech Company

A U.S.-based retail tech company partnered with Sansovi to launch its first GCC in India. Within 4 months, Sansovi:

• Set up a Digital COE focused on AI-powered product personalization

• Hired a team of 45 engineers, data scientists, and product managers

• Enabled cloud infrastructure for real-time data analytics

• Implemented governance to align COE delivery with global product strategy

Today, that COE drives over 40% of the company’s AI innovation pipeline.

Start Building Your Digital COE in India with Sansovi

AI and digital technologies are the future of enterprise success. By building a scalable Digital COE in India through Sansovi’s proven GCC model, organizations gain a strategic edge  transforming capabilities, accelerating innovation, and creating long-term value.

Whether you’re a Fortune 500 company or a digital-native startup, Sansovi’s GCC solutions can help you build future-ready capability centers in India, faster and more effectively.

Ready to Scale with AI and Digital COEs?

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Let our experts design a GCC model tailored to your enterprise vision.